B2B Content Marketing Strategy: Where Do I Start?
Where to start a B2B content marketing strategy: audience research, a newsletter plus YouTube, and a lean three-person team that turns media into demand.
TopicRoughly weekly
Content Marketing (2)
One idea a week on content, distribution and demand, from someone who's built media brands inside a B2B company.
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Posts about Content Marketing (2)
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Marketing Career Advice: What I Wish I Knew Early
Marketing career advice from a student AMA: the four skills every marketer needs, how to advance your career, and what AI means for new grads in marketing.
· 4 min read
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Team Operating System: Rhythms and Rituals for Growth
How to build a team operating system: the six parts of our Team OS, from charter to source-of-truth reports, and how to roll it out so your team starts aligned.
· 3 min read
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B2B YouTube Strategy: How to Produce a High-Performing Video
A B2B YouTube strategy built on alignment: the 11 inputs HubSpot uses, from keyword to thumbnail to offer, to turn videos into views and leads.
· 4 min read
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How to Write a Content Brief: A 5-Part Framework
How to write a content brief that aligns strategy, editorial and performance: the 5 components HubSpot's team uses, with examples you can copy today.
· 4 min read
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B2B Newsletter Strategy: Why HubSpot Invests in Newsletters
A B2B newsletter strategy built for demand: why HubSpot invests in newsletters, which subscriber sources work, and how lists pay off across the funnel.
· 5 min read
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B2B Creator Partnerships: Why They Beat One-Off Ads
B2B creator partnerships beat one-off ads. The five principles behind HubSpot Creators, and why long-term creator deals cut your cost per lead.
· 5 min read
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B2B Media Strategy: Blending Editorial Judgment and SEO
How B2B brands can act like media companies: blend SEO and search intent with editorial judgment, with lessons from growing the HubSpot Media Network.
· 4 min read