Custom GPTs for Marketing Teams: How We Build Ours
How to build custom GPTs for marketing teams that teach, not just do the work: the 4 GPTs we use and a 5-step process to upskill your whole team.
No. 05 — The blogRoughly weekly
Notes on turning attention into pipeline.
One idea a week on content, distribution and demand, from someone who's built media brands inside a B2B company.
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Newsletter Ad Placements That Work: The A.C.O.M. Formula
Which newsletter ad placements drive leads? The A.C.O.M. formula (Audience, Content, Offer, Match) from hundreds of placements across HubSpot Media newsletters.
· 3 min read
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B2B YouTube Video Formats for Every Funnel Stage
B2B YouTube video formats mapped to the funnel: tutorials, explainers and interview shows, with real examples and a 10-point checklist to build your own.
· 4 min read
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Brand Media Strategy: Balancing Editorial and Performance
A brand media strategy that blends editorial and performance: media products, YouTube and creator partnerships. Plus where small teams should start.
· 2 min read
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Future of B2B Content Teams: Lean Teams, Smart Tools
The future of B2B content teams: smaller, smarter teams building editorial-grade media products with AI agents. Here's the team structure we're using.
· 3 min read
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Marketing Taste in the AI Era: How to Build It on Your Team
Why marketing taste matters when AI content all looks the same, and six ways to build it on your team, from studying the greats to writing better hooks.
· 4 min read
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How to Grow a B2B Newsletter: Quality Over Quantity
How to grow a B2B newsletter: why quality subscribers beat cheap volume, which channels work, and two placements that turn readers into qualified leads.
· 3 min read
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How to Measure Brand Value: Branded Search and Media Value
How to measure brand value from content: track branded search as a leading indicator and calculate equivalent media value with CPM. Includes a worked example.
· 3 min read
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B2B Content Strategy Framework: Two Flywheels, Two Jobs
A B2B content strategy framework: one flywheel builds brand and audience, the other drives qualified traffic. See each program's job and how to measure it.
· 4 min read
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Newsletter Lead Generation: How We Boosted Leads by 79%
Newsletter lead generation lessons: how tailored offers, quality subscribers and creator partnerships drove a 79% lift in leads and a 50% lower cost per lead.
· 2 min read